Vision
Emerge as a low cost producer of value added steel products with captive mineral resources & power.
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Strategy |
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Integrate across value chain with captive mines and power |
- Secure mining leases for key raw materials - iron ore,
coal, chrome ore and coking coal
- Build captive power plants
- Select technologies with long-term competitiveness
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Leadership in business segment through market share |
- Understand steel market, identify products with demand growth and set market share goals
- Develop strong sales and distribution network with corporate branding
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Maximise shareholder value by Market Cap and ROCE |
- Ensure capital allocation for growth to generate better ROCE and market cap than industry peers
- Create assets at competitive capital costs and operate efficiently
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Build partnerships with customers and suppliers |
- Be preferred supplier through competitive pricing and high standards of quality and service
- Build and sustain long-term relationships with strategic customers and suppliers
- Recruit effectively
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Family of capable, motivated and happy employees |
- Train and develop people continually
- Provide safe and clean working environment
- Develop sense of organisational ownership and teamwork
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